Brandhorizon business talks

This blog is part of # Brandhorizon business talks – Leading the present, Shaping the future @www.brandhorizon.net.    Survey statistics published by  Mckinsey  in an Article “Towards a value creating Board”   makes one introspect and  visualize how Independent Boards can be more  effective and value added and more significantly ,  leave a foot print  as they exit  the organizations, whose board they have served .  The Mckinsey survey exhibit -6 of the Article , lays down comparison on various criteria between  Directors at Striving Boards ,Directors at Complacent Boards and Directors at Ineffective Boards. I will pick  three important parameters having wide disparity between the type of Boards .   And I quote from the exhibit - There is a culture of trust and respect  in the board room –  While it is as high as 88 % at Striving Boards ,it is only 39% in  Ineffective Boards. Board and Management team members constructively challenge each other in meetings -While it is a

In B2B business, is Brand proposition more Intangible The concept of  Brand Management  has evolved rather well over the years in the B2C space but when it comes to B2B, especially SME segment owned by first generation entrepreneurs, owners are still rather apprehensive about fundamentals of value addition from branding. Also the fact that Branding is no longer an option but a necessity is still far from comprehension. Awareness for branding is evolving, slowly though, with   several businesses transitioning from the questioning phase towards inquisitive efforts to introduce a disciplined and structured branding program for their business. This awareness and appreciation is apparent more in the businesses that are changing hands to the second and third generation entrepreneurs. Budgets remain a serious concern, though and I would like to share more about this in another article in this series. It is not difficult to argue that even in a B2C segment, a customer’s own br